Rogers Is My Home, and Soft Washing Is What I Do
I'm Ken McClary, owner of Wash NWA, and Rogers, Arkansas is where I've lived for more than 20 years. I raised my family here, I know the neighborhoods, and I've watched this city grow from a quiet town into one of the fastest-moving communities in the state. When you hire me for soft washing in Rogers, you're hiring your neighbor - someone who lives here, works here, and has a personal stake in doing great work for the people in this community.
Soft washing is the method I use to clean surfaces that can't handle the force of a pressure washer. Your home's siding, roof, painted trim, stucco, fences, and gutters all need to be cleaned, but they need a gentler approach. Soft washing combines biodegradable cleaning solutions with low-pressure water to remove algae, mold, mildew, pollen, and dirt without any risk of damage to the surface underneath.
I've soft washed homes throughout Rogers - from the newer builds around Pinnacle Hills and Champions Drive, to the established neighborhoods near downtown Rogers and Lake Atalanta, to the properties along Blossom Way and out toward the New Hope area. No matter where you are in Rogers, your home's exterior is dealing with the same Ozark humidity and organic growth that affects every property in this region. And because Rogers is my home base, I can usually get to your property faster than anywhere else I serve.
What I Soft Wash in Rogers
Any exterior surface that needs thorough cleaning without high pressure.
House Siding
Vinyl, wood, fiber cement, stucco, painted brick - I clean every siding type found on Rogers homes. My solution kills algae and mold at the root, not just on the surface, so your siding stays cleaner longer than a pressure-washed result.
Roofs & Gutters
Those dark streaks running down your roof are an algae called Gloeocapsa magma. Soft washing removes them safely without disturbing your shingles. I also clean the exterior of gutters to eliminate tiger-stripe staining that makes your roofline look neglected.
Fences & Decks
Wood fences and decks in Rogers turn gray and green fast in our climate. Soft washing restores the natural wood appearance and prepares the surface for staining or sealing. I see a lot of fence work in the Bellview neighborhood and around Pleasant Crossing.
Commercial Exteriors
Rogers businesses near Pinnacle Hills Promenade, along Walnut Street, and throughout the commercial corridors benefit from regular soft washing to maintain a professional appearance. I work with business owners on recurring maintenance schedules.
Eaves, Soffits & Trim
The areas under your roofline collect cobwebs, mildew, and insect residue. I include these in every whole-house soft wash, cleaning the details that make the biggest visual difference on your Rogers home.
Screened Porches & Enclosures
Rogers homeowners with screened porches know how quickly pollen and grime build up on the screens and frames. Soft washing cleans them thoroughly without tearing or stretching the screen material.
My Soft Washing Process
Careful preparation, proper chemistry, and a thorough rinse.
Property Walkthrough
I walk the entire perimeter of your Rogers home, identify your siding type, note problem areas with heavy growth, and check for any existing damage or areas needing special care. I also identify landscaping that needs protection.
Plant Protection & Pre-Rinse
I thoroughly wet down all surrounding plants, shrubs, flower beds, and grass before applying any cleaning solution. Your landscaping is important, and I treat it with care on every job.
Apply Cleaning Solution
I apply my biodegradable soft wash solution from the bottom up, allowing it to dwell on the surface. This solution penetrates and kills algae, mold, and mildew at the cellular level - which is why soft wash results last much longer than pressure washing on these surfaces.
Low-Pressure Rinse
After proper dwell time, I rinse from the top down with garden-hose-level pressure. All the dissolved grime, dead organic material, and cleaning solution wash away, leaving your exterior clean and streak-free.
Final Inspection & Plant Rinse
I walk the property with you, checking every wall, eave, and corner. Anything that needs retreatment gets it on the spot. I also rinse your landscaping one more time as a final precaution.
Why Rogers Homeowners Trust Me
Your Neighbor, Not a Stranger
I've lived in Rogers for over 20 years. I shop at the same stores, drive the same roads, and care about this community. When I clean your home, my reputation is on the line with someone who might be my neighbor at the grocery store tomorrow.
Right Method for Every Surface
I carry equipment for both soft washing and pressure washing. Your siding gets the gentle treatment it needs, and your driveway gets the deep clean it requires. Most Rogers homes benefit from both in a single visit.
Fastest Response in Rogers
Because Rogers is my home base, scheduling here is always the easiest. No long drives, no trip charges, no delays. I can often fit Rogers jobs into my schedule within days, not weeks.
Safe for Your Home & Landscaping
My biodegradable cleaning solutions are tough on organic growth but safe for your siding, paint, and plants. I take extra care to protect landscaping because I know how much Rogers homeowners invest in their yards.
For hard surfaces like driveways, sidewalks, and patios, I use traditional pressure washing at the appropriate PSI. Most Rogers homeowners get the best results by combining soft washing for the house with pressure washing for the hardscapes. I also provide soft washing in Fayetteville and throughout all of Northwest Arkansas. Want to understand the difference? Read my soft washing vs pressure washing comparison.
Soft Washing Questions from Rogers Homeowners
What's the difference between soft washing and pressure washing?
Soft washing uses low water pressure (no stronger than a garden hose) combined with cleaning solutions that kill organic growth. Pressure washing uses high-pressure water to blast away grime from hard surfaces like concrete. I use soft washing for siding, roofs, and painted surfaces, and pressure washing for driveways and patios. My blog post covers this in detail.
Is soft washing safe for my siding?
Yes. Soft washing was specifically designed to clean siding safely. The water pressure I use won't crack vinyl, force water behind panels, strip paint, or damage wood. The cleaning solution does the work, not brute force. I've soft washed every siding type found in Rogers without issue.
How long do soft wash results last?
Most Rogers homes stay clean for 12 to 18 months after a soft wash. Because the solution kills algae and mold at the root rather than just scrubbing the surface, regrowth takes much longer to return. Homes with heavy shade near Lake Atalanta or in wooded areas may see growth return a bit sooner.
Will the cleaning solution hurt my plants?
I use biodegradable solutions and take extensive precautions to protect your landscaping. I pre-wet all plants before and after the wash. In over hundreds of jobs throughout Rogers, I've never damaged a customer's landscaping. Your flower beds and shrubs are safe with me.
How much does soft washing cost in Rogers?
Pricing depends on home size, number of stories, siding type, and the amount of buildup. Because Rogers is my home base, there are never trip fees or travel charges. The fastest way to get an accurate price is to request a quote or text me a photo of your home's exterior.
Ready for a Clean Home Exterior?
I'm right here in Rogers. Text me a photo and I'll get you a price today.
Or fill out my quote form and I'll get back to you.